Case study · Terberg

Terberg: two-day international leadership convention in Barcelona

A two-day convention for Terberg’s Leadership Members in Barcelona, combining strategic content, keynote speakers and carefully planned experiences to share knowledge, drive innovation and bring international teams closer together.

Programme at a glance

Key facts

Client

Terberg, international group headquartered in the Netherlands

Group size

260 participants, including 110 leaders travelling from the Netherlands

Destinations

Barcelona, Tàrrega (Lleida) and Sant Sadurní d’Anoia (Penedès)

Venues

Gran Meliá Torre Melina, Ros Roca plant and Juvé & Camps winery

Format

Two-day convention with accommodation, keynotes, factory visit and themed dinners

Event type

International corporate convention

The brief

A convention for 110 leaders arriving from the Netherlands

Terberg needed an international convention for 110 of its leaders, travelling from the Netherlands to Barcelona, with a programme that could combine high-level strategic content with experiences showing the best of the destination.

The brief covered both sides of the event: knowledge and inspiration on stage, and all the logistics behind it. Accommodation, transfers, a parallel programme for accompanying partners and a factory visit outside Barcelona all had to run as one programme, and leave every participant with an image worthy of the company.

The DMC solution

How Tuset DMC delivered it

One team planned and ran the whole programme on the ground: hotel, ground transport between three locations, speakers, partner programme and evening events. Work sessions and keynotes alternated with time to meet, local food and a taste of the region.

Day 1: arrival and accommodation at the Gran Meliá Torre Melina, followed by presentations, meetings and inspiration sessions. Silvia Leal, expert in innovation and AI, shared her view of its impact on the sector, and Jordi NEXUS gave a thought-provoking keynote. The day closed with dinner at one of Barcelona’s most exclusive beach clubs.
Day 2: a private visit to Poble Espanyol for accompanying partners, to discover local culture, architecture and crafts. The group met again for a cocktail on the hotel’s private terrace and, after lunch, travelled to the Ros Roca plant in Tàrrega for a factory visit. The convention ended at the Juvé & Camps family winery with dinner and a flamenco show.

Highlights

Strategy and innovation, with Barcelona as the stage

Terberg took home what it came for: new knowledge, a clear view of where its sector is heading and a leadership team that returned to the Netherlands more connected than when it arrived.

Keynote speakers

Silvia Leal and Jordi NEXUS brought innovation, AI and new ways of looking at the business to the stage.

Factory visit

Participants toured the Ros Roca facilities in Tàrrega and saw the group’s latest acquisition from the inside.

Flamenco dinner

A family winery in the Penedès, a special dinner and a flamenco show designed to close the convention.

Gallery

The programme in pictures

“We wanted a convention that combined valuable content with memorable experiences, and that worked for an international group that did not know Barcelona. The speakers lived up to expectations, the partner programme was a success we had not expected, and the logistics of moving everyone between venues were first class. Two outstanding days that will be remembered for a long time. Thank you to the whole team for their support from day one.”

Terberg organising team · Translated from Spanish

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