Case study · Ros Roca

Ros Roca: plant opening for international guests and a Family Day for 1,500

Two complementary events at the Ros Roca plant in Tàrrega (Lleida): an institutional opening with authorities, protocol and national and international guests, and a Family Day for employees and their families. Two audiences, two goals, one brand story.

Programme at a glance

Key facts

Client

Ros Roca, part of the international Terberg group

Group size

650 authorities and national and international guests, plus 1,500 employees and families

Destination

Tàrrega (Lleida), Catalonia

Venue

Ros Roca factory

Format

Institutional opening with protocol, followed by a Family Day

Event type

Plant opening and Family Day

The brief

Two large events in one industrial complex

Ros Roca needed to open its new facility to two very different audiences on its own site: authorities and national and international guests, and a workforce of 1,500 people with their families.

The opening required guided factory tours, protocol for authorities, reception of international guests, Catalan folklore, speeches, a cocktail and a closing with branded gifts. The Family Day needed activities for all ages, food trucks and catering, a DJ and gifts, all in the same complex.

The DMC solution

How Tuset DMC delivered it

The team coordinated the full production, from guest flows and safety to institutional protocol support.

Guest flows: separate routes, signage and information points, accreditation, an authorities’ lounge and stage management of the ceremony.
Opening: guided factory tours, Catalan folklore, a speech by management and live music, closing with a cocktail and branded gifts.
Family Day: entertainment for all ages with workshops, inflatables, caricaturists, a DJ and rest areas, with catering adapted to every audience.
Suppliers: technical coordination and supplier management for both events, down to the merchandising.

Highlights

How the two events flowed

The opening combined guided tours, Catalan folklore and the management speech, closing with a cocktail. The Family Day brought employees and families together with workshops, food trucks and music, reinforcing pride in the company.

Institutional opening

Factory tours, Catalan folklore, management speech, cocktail and a closing with branded gifts.

Family Day

Entertainment for all ages, management speech, food trucks, quality catering, DJ and merchandising.

Protocol and hosting

Accreditation, an authorities’ lounge, separate routes and signage for guests touring the plant.

Gallery

The programme in pictures

“We want to thank Tuset for their excellent work organising two very special events for us: the opening of our new factory and the Family Day. From the first moment they adapted to our needs and took care of every detail. Their involvement was total: they took charge of everything and found effective solutions to anything unexpected. Their professionalism, closeness and commitment were key to the success of both events.”

Ros Roca team · Translated from Spanish

Services in this programme