Case study · RG Iberia

RG Iberia: opening of its new Madrid headquarters

The launch of the new RG Iberia centre in Madrid, the Spanish subsidiary of the European Groupe RG, presented to clients, partners and authorities in a single morning.

Programme at a glance

Key facts

Client

RG Iberia, Spanish subsidiary of Groupe RG (France)

Group size

80 guests: clients, sponsors and local authorities

Destination

Coslada, Madrid

Venue

New RG Iberia headquarters and logistics centre

Format

Morning event from 9:00 to 15:00 with ceremony, guided tour in groups and cocktail lunch

Event type

Institutional opening

The brief

A logistics centre turned into a showcase

RG Iberia needed to open its new Madrid centre to 80 guests, including clients, sponsors and local authorities, using the building itself as the stage and with a single morning to show it.

The challenge was to turn a logistics centre into a space ready for visitors, coordinate the tour in groups with a stand for each sponsor, and fit a fixed-time ceremony between two catering services. The day had to feel like a showcase rather than a guided tour, and leave clients and partners with a clear idea of how much the company has grown.

The DMC solution

How Tuset DMC delivered it

A morning programme with linked blocks, designed so that 80 guests could tour the facilities without crowding and still have time to talk to every sponsor.

Welcome: breakfast for guests in the facilities, followed by the institutional ceremony. The CEO of RG Iberia welcomed guests, followed by the Mayor of Coslada and the Government Delegate.
Tour and closing: a guided tour of the new centre in groups, stopping at each sponsor’s stand, and a cocktail lunch so that conversations could continue after the visit.

Highlights

Three moments in one morning

RG Iberia showed its new centre to the people who needed to see it: clients, sponsors and local authorities. A breakfast to break the ice, a tour of the building with a stop at every stand, and a cocktail that kept conversations going after the programme ended.